Jennifer LaBollita
Marketing Consultant
ABOUT
I have over 15 years of experience in marketing across the CEDIA and window covering channels. I started my career in a startup environment, where I helped scale the business through to acquisition, and later worked within larger organizations leading teams and driving growth initiatives. Most recently, I took the leap to build my own agency, now in its early growth phase.
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I see marketing as a strategic function that goes beyond creative execution. It is about clearly positioning a company, telling a story that resonates with the right audience, and driving smarter decisions that support customer acquisition, growth, and long-term retention.
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When I am not working, I enjoy cooking, reading, and staying active through skiing and hiking. I also have a strong interest in interior design, live music, and spending time outdoors.
CORE CAPABILITIES
Strategic Marketing Leadership
Develop and lead marketing strategies that align with business objectives, with a focus on positioning, growth, and long-term scalability.
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Positioning and Go-to-Market Strategy
Define clear, differentiated positioning and bring products to market with messaging that resonates across dealer, integrator, and design-driven audiences, particularly within the CEDIA channel and window covering industry.
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Dealer and Channel Marketing
Build and support dealer programs that drive adoption, increase engagement, and create new revenue opportunities through both direct and indirect sales channels.
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Product and Brand Development
Translate product innovation into compelling brand narratives that connect performance, design, and user experience.
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Demand Generation and Digital Strategy
Plan and execute integrated campaigns across email, social, web, and paid channels to generate awareness, nurture leads, and support conversion.
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Marketing Operations and Execution
Operate as an extension of internal teams, managing timelines, deliverables, and cross-functional coordination to ensure consistent execution.
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Data-Informed Decision Making
Use performance data and market insights to guide strategy, optimize campaigns, and measure impact.
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Stakeholder and Cross-Functional Alignment
Collaborate effectively with leadership, sales teams, product development, and external partners to align marketing with broader business goals.
WORK EXPERIENCE
2023 - Present
Marketing Consultant (self-employed)
J.Lab Marketing
Hopewell Junction, NY
2021 - 2024
Director of Sales & Marketing
2012 - 2017
Marketing Manager
Autonomic
Armonk, NY
2019 - 2021
Marketing Manager
Rollease Acmeda
Stamford, CT
2018 - 2019
Director of Sales & Marketing
Innerspace Electronics
Mount Kisco, NY
EDUCATION
2005 - 2007
SUNY Cortland
Bachelor's Degree in New Media Design
Cortland, NY
2002 - 2004
SUNY Tompkins Cortland
Associate's Degree in Liberal Arts
Cortland, NY
KEY ACHIEVEMENTS
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Completed Interior Design Certificate at SUNY Purchase in Spring 2022.
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Honored with the 2019 Woman to Watch award by the Women in Consumer Technology organization.
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Assisted in the sale and acquisition of Autonomic to SnapAV, a General Atlantic private equity growth brand.
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Named professional in Dealerscope 30 under 30 in June 2015 issue.