Jennifer LaBollita
Marketing Consultant
ABOUT
As a seasoned marketing professional with over a decade of experience, I've helped companies flourish from the very beginning. My expertise in a variety of marketing strategies and tactics has been key in driving growth. I have a proven track record, having played a significant role in the acquisition of a start-up technology company. I am flexible and able to pivot quickly to keep pace with current trends and events that shape our industry. I'm committed to staying informed and educated on the latest marketing practices and tools, particularly in the area of account-based marketing. When I'm not working, I love cooking, reading, and staying active through activities like skiing and hiking. I also enjoy attending live music events, exploring the great outdoors, and indulging my passion for interior design.
SKILLS & EXPERTISE
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Strategic thinking. The ability to develop and implement effective marketing strategies that align with business goals.
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Brand Management. Understanding of how to build and maintain a strong brand identity, including brand messaging, positioning, and values.
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Digital Marketing. Proficiency in using digital channels such as search engine optimization (SEO), social media, email marketing, and pay-per-click advertising to reach target audiences and achieve marketing objectives.
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Data analysis. The ability to collect, analyze, and interpret large sets of data to inform marketing decisions and measure the success of marketing initiatives.
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Creative problem-solving. A creative and analytical approach to solving marketing challenges and developing innovative solutions.
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Communication. Excellent written and verbal communication skills, including the ability to effectively communicate with a variety of stakeholders, such as customers, partners, and internal teams.
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Project management. The ability to manage multiple projects and deadlines, and to effectively coordinate with other teams to achieve common goals.
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Customer insights. Understanding of customer behavior, needs, and preferences, and the ability to use that knowledge to inform marketing strategies and tactics.
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Budget management. Experience creating and managing marketing budgets, including the ability to allocate resources effectively and prioritize spending to maximize impact.
WORK EXPERIENCE
2021 - Present
Director of Sales & Marketing
2012 - 2017
Marketing Manager
Autonomic
Armonk, NY
2019 - 2021
Marketing Manager
Rollease Acmeda
Stamford, CT
2018 - 2019
Director of Sales & Marketing
Innerspace Electronics
Mount Kisco, NY
EDUCATION
2005 - 2007
SUNY Cortland
Bachelor's Degree in New Media Design
Cortland, NY
2002 - 2004
SUNY Tompkins Cortland
Associate's Degree in Liberal Arts
Cortland, NY
KEY ACHIEVEMENTS
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Completed Interior Design Certificate at SUNY Purchase in Spring 2022.
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Honored with the 2019 Woman to Watch award by the Women in Consumer Technology organization.
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Assisted in the sale and acquisition of Autonomic to SnapAV, a General Atlantic private equity growth brand.
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Named professional in Dealerscope 30 under 30 in June 2015 issue.